Road Trip (McQ Spring/Summer 2011 campaign)

Dazed & Confused contributor Niall O’Brien has shot a series of images for McQ this season. Currently featured online as part of their creative collaboration, the photographs were taken during O’Brien’s road trip across the American Northwest, capturing the spirit of youth and adventure of McQ. With small-town America serving as the backdrop, pieces from McQ’s Spring/Summer 2011 collection feature in the photographs. The collection was captured during a drive up the coast of California into Washington State, Montana and Idaho, with spontaneous stops in small towns along the way.  “When we stopped, it was usually at rivers and small towns where we’d end up hanging out with kids and locals, drinking beers, swimming, exploring and having fun.”- Niall O’Brien who shot McQ Spring/Summer 2011 on the road in the American Northwest

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